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Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on

Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions Nancy V. Wünderlich, Markus Blut, Christian Brock kHUB post date: September 2024 Originally published: February 24, 2024 (PDMA JPIM • Vol. 41, Issue 5 • September...

Added 01-20-2025
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Keywords   anthropomorphic-design   corporate-brand   innovation   new-service-development   product-development   robots Knowledge Areas Market Research and ... Product Design and ...
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