Strategy

Finding Trends and Opportunities

  • 1.  Finding Trends and Opportunities

    Posted 03-15-2020 13:50

    I just listened to a podcast: interview with Jeremy Gutsche, CEO of Trend Hunter, on how you find trends and opportunities.

    TEI 273: How to find product opportunities, trends, and mega trends – with Jeremy Gutsche
    https://productinnovationeducators.com/blog/tei-273-how-to-find-product-opportunities-trends-and-mega-trends-with-jeremy-gutsche/

    According to Jeremy, you should:

    1. Go opportunity hunting. Put in the effort to find the new ideas, decode the noise and choose the nuggets.
    2. Do rapid prototyping. See if the concept really makes sense.
    3. Understand infectious messaging.  How does this become the next big thing? This involves the product itself, the medium of conveying the message, and the packaging of the story.
    4. Have the ability to make change happen. It can sometimes be frustrating to try to get new ideas accepted. What can be done about this?


    How do you find the winning trends in your industry?



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    Rose Klimovich
    Manhattan College
    Riverdale NY
    9083134641
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