To help focus PLC and sustainability issues, I propose addressing within a problem statement. Poor performance in businesses meeting market demands is a factor, with forty percent of aftermarket product innovations fail to meet commercial objectives (Castellion & Markham, 2013). Unable to capitalize on the new market offering opportunity; although, innovation and NPD account for 50% of firms' annual revenue (Du, Leten, Vanhaverbeke, & Lopez‐Vega, 2014). What ways has program evaluation of product life cycle (PLC) and or sustainability been used to assess underperformance of firm's leaders new product development (NPD) return on investment (ROI), and sift complex solutions for best practices adoption?
Castellion, G., & Markham, S. K. (2013). Perspective: new product failure rates: influence of argumentum ad populum and self‐interest. Journal of Product Innovation Management, 30(5), 976-979. doi:10.1111/j.1540-5885.2012.01009.xDu, J., Leten, B., Vanhaverbeke, W., & Lopez‐Vega, H. (2014). When research meets development: antecedents and implications of transfer speed. Journal of Product Innovation Management, 31(6), 1181-1198. doi:10.1111/jpim.12249