The PDMA within Chapter 7 of the Product Development and Management Body of Knowledge (Anderson, 2017), provides a working PLC framework of two parts:Part 1: Product life cycle management (PLC) including the life of the product from the initial market introduction to its final death and management strategies at each stage of the life cycle. Specific emphasis is placed on a "go-to-market" strategy for the introduction phase of PLC.Part 2: Sustainable product innovation including the importance of sustainability to product innovation and product management and life cycle assessment (LCA) from a sustainability perspective.
To help focus PLC and sustainability issues, I propose addressing within a problem statement. Poor performance in businesses meeting market demands is a factor, with forty percent of aftermarket product innovations fail to meet commercial objectives (Castellion & Markham, 2013). Unable to capitalize on the new market offering opportunity; although, innovation and NPD account for 50% of firms' annual revenue (Du, Leten, Vanhaverbeke, & Lopez‐Vega, 2014). What ways has program evaluation of product life cycle (PLC) and or sustainability been used to assess underperformance of firm's leaders new product development (NPD) return on investment (ROI), and sift complex solutions for best practices adoption?
References
Anderson, A. M. (2017). Product Development and Management: Body of Knowledge: PDMA.
Castellion, G., & Markham, S. K. (2013). Perspective: new product failure rates: influence of argumentum ad populum and self‐interest. Journal of Product Innovation Management, 30(5), 976-979. doi:10.1111/j.1540-5885.2012.01009.x
Du, J., Leten, B., Vanhaverbeke, W., & Lopez‐Vega, H. (2014). When research meets development: antecedents and implications of transfer speed. Journal of Product Innovation Management, 31(6), 1181-1198. doi:10.1111/jpim.12249
------------------------------
Richard Lefrandt
Full Time Student
DDiDDS LLC
Seattle WA
2063692456
------------------------------