Culture, Organizations & Teams

What is the minimum number of Qualitative Interviews ?

  • 1.  What is the minimum number of Qualitative Interviews ?

    Posted 01-07-2020 13:34


    What is the minimum number of
    #Qualitative #Interviews ?

    According to a #study done by Lax in 1992, at least 25-30 qualitative interviews needs to be done to capture about 90-95% of all #attributes of new product concepts and that doing about 5 interviews only capture less than 50% of all attributes.

    One of the major #problems facing #companies these days is the hassle in doing the frontloading where the focus is get along with action rather than analyze correctly the data and #plan ahead what will be the#value #proposition.

    Such hassle ends up in products that doesn't solve the consumer pain points and becomes just another failure or another simple incremental change that will be reversed engineered by the rest of the competitors in matters of days,weeks or couple of months


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    Seif Abdelghany
    Local Category Manager
    Electrolux Major Appliance
    10th of Ramadan
    seif.abdelghany@gmail.com
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