Knowledge Hub Discussions

Testing Business Ideas with Alex Osterwalder

  • 1.  Testing Business Ideas with Alex Osterwalder

    Posted 03-03-2020 04:56
    I listened to an interesting podcast recently on "The Innovation Show" hosted by Aidan McCullen. He interviewed Alex Osterwalder, the man behind the seminal Business Model Canvas and Value Proposition Canvas. He has a new book out called "Testing Business Ideas." I think this is such an important topic. What's more, it's very much geared towards corporate innovators and not just startups.

    I found it very informative. In the podcast, he argues that testing new ideas increases the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas. Having been burnt in the past with failed new product introduction, this really resonated with me. I'd recommend listening to the interview and I plan on getting the book. Has anyone else any perspectives on the role of testing of new business ideas as part of the NPD process?



    EP 199: Testing Business Ideas with Alex Osterwalder - The Innovation Show
    The Innovation Show remove preview
    EP 199: Testing Business Ideas with Alex Osterwalder - The Innovation Show
    7 out of 10 new products cannot deliver on expectations. Our guest's book aims to reverse that statistic. In the tradition of his global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
    View this on The Innovation Show >


    ------------------------------
    Brian Martin
    ------------------------------