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The COVID-19 pandemic has brought about unprecedented and instantaneous shifts in our work life, in school, in our families and our personal emotional well-being.  This disruption to the world around us and our lifestyles has caused dramatic changes in our short-term behavior as consumers.  We have seen the shift most noticeably in the retail shopping experience – the empty shelves due to panic buying and hoarding of paper goods, cleaning and disinfectant products, and long-life food items such as pasta and canned goods.  We’ve witnessed so far two phases to COVID-19 induced behavior disruption: PHASE 1 – SURVIVAL INSTINCTS The key behavioral changes ...
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African American, Hispanic, Middle Eastern and other peoples deal with systemic racism every day of their lives. PDMA is committed to unifying activities that create positive experiences for members and non-members alike, thereby enabling growth and success both individually and collectively. Today, we live in a world lacking empathy; one dominated by separatist activism and fear mongering.  It is a world that our group does not accept and is actively working to change. As a profession, product developers and managers are skilled at identifying markets and the spoken and unspoken needs of those markets.  We are in the business of designing products, services ...
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The past couple of months have had an immense impact in the way we are living now. The impact, though temporary, could in the long run redefine business strategies, making business leaders reprioritize their organizations capabilities to meet changing needs. In this article, the author would like to outline the impact of this lockdown, challenges it has posed to Auto OEM and the key capabilities that an Engineering Director/ Chief Engineering officers would like to prioritize in the coming year. Protecting Intellectual Property to safeguard innovation and have competitive advantage: Automotive Industry has seen steep increase in IPs filed in the last 3-4 ...
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Product Ventures wanted to share a recent project we were honored to work on with the PDMA community. Armor All® is a brand that appeals to car owners who take pride in maintaining their vehicle. They rely on Armor All® to get the job done the right way and with ease. Achieving a high-performance automotive aesthetic on even the most modest vehicles has never been easier.  Armor All® wanted a signature spray bottle that would convey their brand’s strong and protective character to the next generation of car owners without alienating current loyal consumers. Product Ventures partnered with Armor All® to help their packaging design capture the spirit ...
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At a time when there’s a lot of difficult information to absorb, we wanted to provide some bright, happy news about a corporate partnership that quickly pivoted to do some good in local communities.     As part of PepsiCo’s ongoing efforts to provide relief to people and communities impacted by COVID-19, PepsiCo partnered with Product Ventures’ Prototyping and Realization Lab in Plano, Texas to provide face shields to healthcare workers. As local communities were reporting a shortage of personal protective equipment (PPE) to use in their fight against COVID-19, PepsiCo and the Product Ventures team were able to leverage their long-term relationship to ...
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The Product Development and Management Association (PDMA) community has come together, within the organization and at member companies, to answer the global call to arms from the health care community. Here are a few of their stories: Procter and Gamble: Showcasing the power of Agile manufacturing, the team at P&G has been mobilizing teams to manufacture and distribute hand sanitizer around the globe. According to a recent blog post on their website, after obtaining an approved WHO formula and recommendation, the production teams jumped into action to identify and obtain the raw materials they needed and within 24 hours the first bottle of WHO ...
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One of the most intelligent, inspiring, and influential thought leaders in the world of innovation was lost with the passing of Clayton Christensen . His work in the   theory of disruption   has had, and will continue to have, impact on how executives lead their companies in a world of constant change. Unfortunately, despite his best efforts, the term “disruption” remains confusing to many, if not most of the practitioners in the fields of strategy and innovation. For Christensen, disruption had a very specific meaning: a lower-end substitute eating away at the market for higher-end products until it eventually surpasses and replaces them (to over-simplify ...
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The probelm that all of #product #managers face these days is information overload and not just any information but irrelavnt information disguised in sort of data that can be uncovering good business oppurtunity. there are several ways to access #data and information and maybe the too much varierty of methadologies as much as they are helpful in better filteration and verification of data as much as they are very unhelpful in losing focus and disbursing efforts in wrong directions. Dealing with irrelevant information can onlly be dealt with by Focusing efforts around the main theme of the product / main pain point with all us being as complementary addition ...
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Where does the product development fail to deliver great products ? My opinion is that this happens very early in the development during teh Fuzzy Front End (FFE) where idea generation and concept defintion is done. Some companies and leaders inside these companies build thd development based on the their personal opinion subjectifying the development direction assuming they understand the consumer. Well no one understand the consumer and no one should claim that they do, with the current world of rapid change in consumer prefernce and in consumer trends, you can only claim that your have the data that back you up in stating that you see the trend ...
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Product Positioning

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Several companies struggle to position themselves and their product correctly in the market and one of the major mistakes they fall in is the lack of consistency in their positioning statement/management. The key to successful positioning is consistency consistency consistency & repetition repetition repetition .* I believe that change is for certain your worst enemy when it comes to positioning especially on the short term as it confuses your customers and put your product at a peculiar position. One of the main problems I have seen in the home appliances business is that several companies are launching new products that are not focusing ...
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Innovation is becoming mainstream, and few would doubt the benefits it can bring to a business (growing revenues, improving efficiencies, & increasing employee engagement, to name a few). It encourages creativity; thinking differently; and throwing off the shackles & constraints of conventional thinking. However, confusion between  Innovation  and  Idea generation  (Ideation) often results in companies warmly embracing tactics such as online ideation; creativity; and design thinking, but with little or no consideration for the alignment of these activities to their overall business strategy & priorities. Now, to be clear, these ideation ...
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