Category: Product Innovation Process

Browsing Category New Products Process

Rapid changes in technology, communication, and market demands have placed considerable pressure on companies to become more effective and efficient in their product development. Greater understanding of the success factors for new product development has resulted in the application of a range of new product processes to specific contexts. The New Products Process area outlines many of these processes including Stage-Gate®, Concurrent Engineering, Integrated Product Development, Lean and Agile. The benefits and limitations of each process are discussed and specific contexts for application are recommended. Although not specifically included in this chapter, reference is made to the tools and metrics that are required to underpin a successful new products process. Learn more.

Appreciation for Cooper and Edgett’s Stage-Gate® Process

Appreciation for Cooper and Edgett’s Stage-Gate® Process

SCOTT BURLESON | 2021

Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading of every product manager and leader to at a minimum understand how their process works. And truly, “understand how the process works” should just be the starting point. Read more

Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting

Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting

KATI BROCK, ELKE DEN OUDEN, FRED LANGERAK and KSENIA PODOYNITSYNA | PUBLISHED IN PDMA JPIM • VOL. 37, ISSUE 6 • NOVEMBER 2020

Digital innovations often follow a more fluid innovation process and, therefore, require different ways of managing the front end of innovation. Agile as alternative to established front end management practices is often suggested, potentially combined with Stage‐Gate, in what is called a hybrid Agile‐Stage‐Gate model, to reap the benefits from both. Implementing the hybrid model in the front end is however not sufficient for firms with separate Research and Development departments to succeed Read more

TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe

TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe

CHAD MCALLISTER | THE EVERYDAY INNOVATOR PODCAST • 2021

This is another episode in the series on the product management body of knowledge I’m doing every other week. We are exploring the Product Development and Management Association’s (PDMA) guide to the body of knowledge for product managers and innovators... Read more

Enterprise Agility at Scale

Enterprise Agility at Scale

PARIJAT SINGH | PDMA WEBCAST • 2021

Most companies are in the process of transforming to a new world of ‘Agility’. This topic intends to look at Enterprise Agility through a lens of Lean Software/Product development and principles of ‘Theory of Constraints’... Watch


Why is AGILE Product development process so popular?

Why is AGILE Product development process so popular?

BY RAJESHWARI KRISHNAMURTHY | 2021

Product development typically refers to all the stages involved in bringing a product from concept or idea, through market release and beyond. In other words, product development incorporates a product’s entire journey, including... Read More


PDMA Body of Knowledge: Product Innovation Process Insights #2

PDMA Body of Knowledge: Product Innovation Process Insights #2

BY RAJESHWARI KRISHNAMURTHY | 2021

Waterfall Model methodology which is also known as Liner Sequential Life Cycle Model. Waterfall Model followed in the sequential order, and so project development team only moves to next phase of development or testing if the previous step completed successfully. Read More


Beyond Methodologies

Beyond Methodologies

STEVE ANGELO-EDIE | PDMA WEBCAST • 2020

Have you or your teams ever faced these questions, "Which agile methodology should I choose?", "I am doing the methodology, right?" "Why isn't the rest of the organization doing the same agile?", maybe even "Why isn't agile sticking?" If so, then this webcast is for you. Watch


How Integrating Industrial Design in the Product Development Process Impacts on Company Performance

How Integrating Industrial Design in the Product Development Process Impacts on Company Performance

BY GERDA GEMSER and MARK A. A. M. LEENDERS | PUBLISHED IN PDMA JPIM • VOL. 18, ISSUE 1 • 2003

There is a growing belief that investing in industrial design is beneficial to company performance. This article sheds more light on how and when integrating industrial design in the product development process can enhance a company's competitive position. Read More


PDMA Body of Knowledge: Product Innovation Process Overview

PDMA Body of Knowledge: Product Innovation Process Insights #1

BY RAJESHWARI KRISHNAMURTHY | 2020

The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Read More


Innovation and Design in the Age of Artificial Intelligence

Innovation and Design in the Age of Artificial Intelligence

BY ROBERTO VERGANTI, LUCA VENDRAMINELLI and MARCO IANSITI | PDMA JPIM • VOL. 37, ISSUE • MAY 2020

At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of innovation is what scholars and practitioners refer to as “design.” Decisions in innovation processes have so far been taken by humans. What happens when they can be substituted by machines? Read More

The Long and Winding Road

The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks

BY KATRIEN VERLEYE, HELEN PERKS, THORSTEN GRUBER and JORIS VOETS | PDMA JPIM • VOL. 36, ISSUE 6 • NOVEMBER 2019

Social innovations, which increasingly take place in interorganizational networks, occur in environments characterized by resource scarcity. To secure access to resources, social innovators need to establish legitimacy for their initiatives. Yet, empirical work investigating the process of establishing legitimacy for social innovation—also known as legitimation—is absent. Read More

Implementation of Social Innovations in Subsistence Marketplaces

Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model

BY SRINIVAS VENUGOPAL and MADHUBALAN VISWANATHAN | PDMA JPIM • VOL. 36, ISSUE 6 • NOVEMBER 2019

Implementation of social innovations in subsistence marketplaces often fails as a result of not bringing about institutional change. In this article, we study the process through which social enterprises facilitate local communities in effecting the process of institutional change as they introduce social innovations. Analyzing rich ethnographic data from 19 social enterprises, we develop the process of “facilitated institutional work” for implementing social innovation. Read More

The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects

The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects

BY ALEXANDER WEETH, JANA‐KRISTIN PRIGGE and CHRISTIAN HOMBURG | PDMA JPIM • VOL. 37, ISSUE 1 • JANUARY 2020

The debate over whether and how thought worlds of different departments (especially marketing and research and development [R&D]) affect managers' decision‐making behavior in new product development (NPD) is ongoing. Read More

The Impact of Failure and Success Experience on Drug Development

The Impact of Failure and Success Experience on Drug Development

BY ANTONIO GARZÓN‐VICO, JAN ROSIER, PATRICK GIBBONS and PETER MCNAMARA | PDMA JPIM • VOL. 37, ISSUE 1 • JANUARY 2020

It is unclear whether the common belief that experience benefits new product development is driven by decision‐makers allocating more attention to success experience or more attention to failure experience. Read More

Value Creation and Value Capture Alignment in Business Model Innovation: A Process View on Outcome‐Based Business Models

Value Creation and Value Capture Alignment in Business Model Innovation: A Process View on Outcome‐Based Business Models

DAVID SJÖDIN, VINIT PARIDA , MARIN JOVANOVIC and IVANKA VISNJIC | PDMA JPIM • VOL. 37, ISSUE 2 • MARCH 2020

Industrial manufacturers are innovating their business models by shifting from selling products to selling outcome‐based services, where the provider (manufacturer) guarantees to deliver the performance outcomes of the products and services. This form of business model innovation requires a profound yet little understood shift in how value is created, delivered, and captured. Read More

More Than IoT

More Than IoT: Building a Connected Experience

DEVIN MOORE | 2020

Consider the electronic device closest to you, probably your phone. Take some time to consider it and the parts intended for interaction. Connected products typically have a physical and digital presence, embedded with processors, sensors, software and connectivity, and are also referred to as integrated, IoT, or smart. Read More

Lean-driven Innovation

Lean-driven Innovation

NORBERT MAJERUS | PDMA WEBCAST • 2020

Lean thinking and Lean Six Sigma have found widespread application in manufacturing and services and more and more companies discover that the principles apply equally well to the innovation creation process. In fact the benefits for applying lean to R&D and innovation in manufacturing and services can be significantly higher than those achieved in plants and offices. Watch

PSM vs WATERFALL vs AGILE

PSM vs WATERFALL vs AGILE: The Advantage of the Project Success Method over Traditional Waterfall and Agile Methodologies

CLINT PADGETT, PROJECTSUCCESS.COM | NOVEMBER 13, 2019 | OPINION PIECE

The Agile methodologies for planning, managing, and executing projects have now been utilized for approximately 18 years, although certain components now lumped under the Agile heading have been in use for a far longer period of time. Read More

Design = Emotion + Function

Design = Emotion + Function

JEEVAK BADVE | PDMA WEBCAST • 2019

We understand that machines are simple, it’s us “humans” that are complex. “We the humans” have assorted personality traits, behavior patterns and value structures. We ourselves change every decade or so and our mindsets evolve too. The society and culture we live in has it’s overarching influence in how we behave, think, speak, see, feel and act. Watch

Deliberate Product Differentiation: Create Unique Products and Valuable Intellectual Property

From Pitch Deck to NPD – Adapting a Start-up Model for Corporate Innovation

JOHN W. EATON | PDMA WEBCAST • 2019

We often hear corporate innovation leaders encouraging their internal NPD teams to “act like a startup”…but that’s clearly easier said than done. And while founders of tech startups and “intrapreneurs” at Fortune 500 companies have the same basic commercialization goal – create a positive, profitable, scalable and sustainable path to success for their product or service – the language, process and pace of those efforts varies considerably whether you’re an independent visionary or a corporate product manager. Watch

Building Insanely Great Products: Six Keys to Success

Building Insanely Great Products: Six Keys to Success

DAVID FRADIN | PDMA WEBCAST • 2017

During this webcast, David Fradin will explore six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do" to develop successful products, decision making, the importance of values and vision, and having a product market strategy before product development begins. Watch

Integrating User Interface Design into the New Product Development Process

Integrating User Interface Design into the New Product Development Process

ROB TANNEN AND TURPAULT OF THE BRESSLER GROUP | PDMA WEBCAST • 2017

Products of all kinds are set to take advantage of more sophisticated electronics, including on-board computing power, touch screen and emerging interactive technologies. How can companies improve process to leverage product opportunities through fully integrated graphic user interfaces? Watch

The Risks of Separating UI UX from Your Development Cycle

The Risks of Separating UI UX from Your Development Cycle

AMEEN MIRDAMADI | PDMA WEBCAST • 2017

During this webcast, Ameen Mirdamadi of Logi Analytics will share insights on integrating the UI (User Interface) and UX (User Experience) process into software development lifecycles. For example, agile software development doesn’t typically include a place for UX methods unless it’s actively set up with UI and UX in mind. Watch

Learning to Innovate

Learning to Innovate: A Skill That Can Be — And Must Be — Taught

BY DR. ARUNA SHEKAR | ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, ISSUE 3, 2016 • VOL. 40 • NO.3

Learning to innovate is a skill that can be taught. And it’s a skill that must be taught. There are only a handful of institutions worldwide that formally teach innovation. It is becoming critical for current and future generations of students to be able to analyze and solve problems and think creatively to produce innovative solutions. Read More

Breaking the Mold: A Conversation with Dr. Gina O'Connor

Breaking the Mold: A Conversation with Dr. Gina O'Connor

BY BRAD BARBERA | ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, ISSUE 2, 2016 • VOL. 40 • NO.2

Gina O’Connor, the mastermind behind books “Breakthrough Innovation” and “Grabbing Lightning,” understands how established companies can get tangled up in their own management systems when making that mad dash toward breakthrough innovation. In fact, she wrote the book on it. Read More

Making Innovations Happen

Making Innovations Happen: Fostering Innovations by Inducing Foresight

BY TERESA JURGENS-KOWAL, PHD, NPDP | ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, ISSUE 2, 2016 • VOL. 40 • NO.2

Ravi Arora’s book “Making Innovations Happen” offers a unique perspective on holistic innovation. Arora proposes a new methodology to guide product portfolio selection and manage innovation incentives. Read More

When Worlds Collide

When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design

BY CHRIS MURRAY | ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, ISSUE 1, 2016 • VOL. 40 • NO.1

In the last decade, product branding has undergone a transformation. It’s no longer the logo tripling the price of a shirt or the shiny package hiding an inferior product. Today, it has the potential to create a more meaningful relationship between product companies and their customers. Read More

Beyond the Product

Beyond the Product: Keys to Successful Innovation in Commoditized Markets

JOHN BURNS, PH.D. | ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, ISSUE 3, 2015 • VOL. 39 • NO.3

In fast-paced markets such as consumer electronics or software, new product releases are frequent. These industries often measure prodmuct change in months, if not weeks. In other industries, however, the pace of product innovation is far slower. Read More

Innovation Best Practices

Innovation Best Practices: Does adopting a "Best Practice" really make you any better?

BY BRAD BARBERA | ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, ISSUE 1, 2015 • VOL. 39 • NO.1

Part of PDMA’s mission is to uncover and disseminate best practices in new product development and innovation. Enormous intellectual effort is devoted to researching what organizations are doing, what is effective, what is not and what is worth telling the world about. Read More

Innovation Process Design and Software Tool Enablement

Innovation Process Design and Software Tool Enablement

BY NOEL SOBELMAN | ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, ISSUE 1, 2015 • VOL. 39 • NO.1

One of the most frequently asked questions I get from companies working on innovation improvement is whether they should design improved innovation processes before implementing enterprise software tools, or start out implementing software tools that claim to have best practice innovation processes built in. Read More

Open Innovation Book

Open Innovation

New Product Development Essentials from the PDMA

BOOK AND REVIEW BY CHARLES NOBLE, SERDAR S. DURMUSOGLU and ABBIE GRIFFIN | ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, ISSUE 1, 2015 • VOL. 39 • NO.1

Product innovation processes have not always been hard walled. They haven’t always shunned outside input or jealously guarded against leaks to the outside world. For example, back in 1714, the British government offered a prize to anyone who could develop a practical method to determine ships’ precise longitudes. Read More

2016's Best Practices for NPI and NPD Success

2016's Best Practices for NPI and NPD Success: Must-Have Tips to Ensure the On-Time Delivery of New Products

ARENA WHITEPAPER | ARENA SOLUTIONS, INC. 2015

What Seperates New Product Introduction and New Product Development?

Adherence to best practices can make your new product development (NPD) and new product introduction (NPI) processes smoother, efficient and more cost effective. Read More

Intellectual Property Module

Intellectual Property Module: Chronological Guide for Inventors

BY CENTER FOR ASSISTIVE TECHNOLOGY, UNIVERSITY AT BUFFALO | ORGINALLY PUBLSIHED UNDER A GRANT FROM THE DEPT. OF EDUCATION, 2014

The road you are about to travel as an inventor or technology developer is a complex journey. Along the way you will be introduced to new terms and processes and exposed to a business world that may be totally foreign to you. In this module we hope to answer some of the questions you may have, and provide you with a good, basic knowledge foundation for starting your invention journey. Read More

Hybrid R&D: The Path to Breakthrough Innovation

Hybrid R&D: The Path to Breakthrough Innovation

MARK ADKINS | PDMA WEBCAST • 2014

Mark Adkins, NPDP, founder & president of Smart Hammer Innovation, shares his experiences of breakthrough innovations being developed at companies recognized as outstanding corporate innovators. Watch

The Risks of Separating UI UX from Your Development Cycle

Speed Innovations to Market with Less Waste and Risk

JOHN FARNBACH | PDMA WEBCAST • 2014

In this webcast, John Farnbach of Silver Streak Partners introduces fresh thinking about innovation, waste, and the NPD process. If you’re struggling with delay and wasted effort in your most innovative development projects, it may be time to pivot in your thinking about process. Watch

Managing NPD Project Tradeoffs

Managing NPD Project Tradeoffs

BY ERIC P. ROSE | ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, QUARTER 4, 2013 • VOL. 37 • NO.4

We go about our daily business as new product development (NPD) professionals and, for the most part, intuitively know how to manage NPD projects to optimize objectives. We have historically thought that it is only necessary to manage the triad of tradeoffs: cost, quality and schedule. Read More

An Attitude of Craftsmanship in Innovation

An Attitude of Craftsmanship in Innovation

BY DOUG POWELL | ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, QUARTER 2, 2013 • VOL. 37 • NO.2

Recently, I had my piano restored by a local expert named Hamer. I purchased it eight years ago from a church. Turns out, the piano was more than 100 years old (it was built by a New Jersey company, Cornish, in the year 1900). My first question for Hamer was, “Is it worth saving?” Read More

How Lean Agile Changes the Product Manager's Job

How Lean Agile Changes the Product Manager's Job

ANDY SINGLETON | PDMA WEBCAST • 2013

At Assembla, they are doing things that are not in the textbooks... YET. The product manager’s job changes dramatically when companies move to short product cycles and lean Agile processes.  How do you adapt to these changes?  What new powers do product manager’s gain, and how can you use them effectively? Watch

Innovation Lab: Incubating Creativity

Innovation Lab: Incubating Creativity

CHRIS WASDEN | PDMA WEBCAST • 2013

How do creative ideas grow to become innovations? As companies have increased their focus on discovering and creating new ideas they have created a backlog of opportunities that seem to stagnate and get no traction. Innovation leaders understand how to create the structures, practices and processes to move good ideas through all phases of the innovation lifecycle by creating and operating innovation labs and incubators. Watch

Learn How Innovation Can Be Transformed from a Random Event into a Reliable System

Learn How Innovation Can Be Transformed from a Random Event into a Reliable System

BRUCE HALL, EUREKA! RANCH | PDMA WEBCAST • 2013

This webcast is an introduction to the research and principles that led to the development of a proven and reliable system for the “front end” of innovation, known as Innovation Engineering. Innovation Engineering transforms innovation from a random event into a reliable, scientific system for profitable growth. This system creates a culture of never-ending innovation within organizations that delivers increased innovation speed (up to 6x), decreased risk (30 to 80%) and increased success (250%+) on the fuzzy front end. Innovation Engineering was inspired by the breakthrough work on “quality” by Edward Deming. Watch

Pathway to Success: How-to Break Down Barriers that Stand in the Way

Pathway to Success: How-to Break Down Barriers that Stand in the Way

SUSAN WARD | PDMA WEBCAST • 2013

Companies are under increasing pressure to deliver on innovation. More projects, faster time to market, and less risk are all demanded, not only to stay competitive, but to grow. However, bridging the gap between new technology and product development can be a challenge. Sharing the results of our proprietary ITECS Innovation Survey with over 100 technology executives from Fortune 1000 companies, we’ll show how companies are successfully overcoming challenges and implementing new techniques to bring innovations to market faster and more successfully. Watch

A Practical Approach to Products - How to Build and Market Products that Sell

A Practical Approach to Products: How to Build and Market Products that Sell

BY PRAGMATIC MARKETING | 2013

What if you had a proven method for building and marketing products that resonate with your customers? Something that could help you become more market driven, efficient and effective immediately. Read More

Light bulb with leaf inside

5 Ways to Eco-Innovate

JACQUELYN OTTMAN – PD SPOTLIGHT ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, ISSUE 3, 2012

It’s good to use the most authentic green design principles possible to create products with a lower impact, but even this may not be enough. In a quickly shifting consumer market with an eye on sustainability, the rules are rapidly changing. To stay competitive, forward-thinking businesses need to stay ahead of the curve and practice “eco-innovation.” Read More

Want to Jump-Start Your Product Development?

Want to Jump-Start Your Product Development? Reverse Engineer Your Future

BY JOE TRADII | ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, ISSUE 3, 2012

Working backward from a fictionalized launch can greatly decrease the time-consuming product definition process.

So you’ve come to the realization that you’re suddenly in the position to play catch-up with your competitors. Reasons why don’t matter right now, but getting a competitive product to market as quickly as possible does. Read More

Deliberate Product Differentiation: Create Unique Products and Valuable Intellectual Property

Deliberate Product Differentiation: Create Unique Products and Valuable Intellectual Property

BY JOSHUA L. COHEN | ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, ISSUE 2, 2012 • VOL. 36 • NO.2

Success is about standing out, not fitting in. That’s why Tiffany & Co. adopted robin’s egg blueZ packaging and Levi Strauss protects its iconic jean pockets. This is not done merely for the sake of being different or even simply better; it is rather for selling products that truly differ from competitive offerings. Read More

Lessons Learned from Outstanding Corporate Innovators

Lessons Learned from Outstanding Corporate Innovators

BY OUTSTANDING CORPORATE INNOVATOR AWARD COMMITTEE | ORIGINALLY PUBLISHED IN PDMA VISIONS MAGAZINE, ISSUE 3, 2012 • VOL. 36 • NO.3

For the past 24 years, PDMA’s Outstanding Corporate Innovator (OCI) Award has recognized companies that have demonstrated sustained and quantifiable innovation success, and the winners have provided a valuable set of lessons learned. This article takes “a look under the hood” of past OCI winners to identify the practices and processes that have contributed to their success. Read More

Intellectual Property and Product Development

Intellectual Property and Product Development

PETER STEWART, BRUCE SCHELKOPF and LOUIS FOREMAN | PDMA WEBCAST • 2012

This webcast introduces two free resources produced by the Center on Knowledge Translation for Technology Transfer pertaining to Intellectual Property (IP); Intellectual Property Module and Chronological Guide for Inventors.  The webcast highlights some important IP topics within these resources, such as Patents, Copyrights, Trademarks and Trade Secrets. Watch

The Back End of Innovation

The Back End of Innovation

GERRY KATZ | PDMA WEBCAST • 2012

For more than two decades, most of our time, attention, and research about New Product Development has been focused on the so-called Fuzzy Front End – discovery, Voice of the Customer, ideation, concept development, etc. Important? Absolutely! But what about the later stages of NPD, the activities found in what our Body of Knowledge labels as the Commercialization phase? Watch

Managing Innovation from Ideation to a Scalable Business: Lessons from the Real World

Managing Innovation from Ideation to a Scalable Business: Lessons from the Real World

DAVID MATHESON, SMARTORG | PDMA WEBCAST • 2012

For more than a decade, companies have focused on innovation. Hundreds of approaches to innovation have emerged, many with limited success. What has worked? What has not? Why have business leaders been disappointed with ideation? Why have many companies failed to realize the promise of innovation? SmartOrg’s David Matheson will provide answers to these and other questions and introduce a business model for selecting, developing and successfully exploiting innovative business opportunities. Watch

Mouse Trap Principle...Prescription for Market Success?

Mouse Trap Principle...Prescription for Market Success?

CHARLES J. BREZ and THOMAS SWIGER, INPRO SERVICES LLC | PDMA WEBCAST • 2012

“Build a better mouse trap and the world will beat a path to your door”. This age old prescription for business success is believed by most people to be inherently true. That better performance will drive market demand and lead to business success. But if this principle is true, why is it that only about 10% of better “mouse traps” succeed? Watch

Navigating the Perilous Waters of New Product Development

Navigating the Perilous Waters of New Product Development: Invest or Not?

BY DON CRESWELL, SMARTORG | PDMA WEBCAST • 2012

Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections.  In this on-demand webcast, we will follow a team as it seeks support for a radical innovation: a solar teapot. The team draws on the tools of value-based analytics to go beyond spreadsheets and PowerPoint to make their case to management; they lose the first round, but return to gain the green light to proceed. Watch

Beyond Stage-Gate

Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty

JOSÉ A. BRIONES | PDMA WEBCAST • 2011

Product innovation has been described as the way out of today’s difficult business environment.  However, the rate of success of development projects, in particular white space or disruptive innovation projects remains too low. Watch

Design = Emotion + Function

Design Thinking: The "What" and "Why" and the "How"

STEFANIE NORVAISAS and AMI VERHALEN | PDMA WEBCAST • 2010

Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality.  The series explores design thinking as a strategic direction as well as a practical approach to extracting and leveraging value from product development teams. Watch Part 1 | Watch Part 2

Developing Successful Products: What Practices Really Matter for Project Success

Developing Successful Products: What Practices Really Matter for Project Success

CHRIS MUSSO, JIM WILLIAMS, and ERIC REBENTISCH | PDMA WEBCAST • 2010

Best practices in product development are widely discussed, researched and debated and often include a list of ‘to-dos’ that is overwhelming and unmanageable for the organization. We find that businesses with the best product development track records do three things better than less-successful peers: They create a clear sense of project goals early on, they nurture a strong project culture in their workplace, and they maintain close contact with customers throughout a project’s duration. Watch

Making Our Way into Organizational Sustainability

Making Our Way into Organizational Sustainability

CHRISTINA MONDOR, AURORA SHERRARD, GEORGIA BERNER, WILLIAM DEUSCHLE | PDMA WEBCAST

How to make products green has become a prevalent topic of conversation among product developers, but developing an effective strategy involves a revamp of people, process and place. This Innovation Forum topic will pose a systematic and design-informed approach to green product development. Watch

What's New in Brainstorming and Ideation

What's New in Brainstorming and Ideation

GERRY KATZ | PDMA WEBCAST • 2010

Join product development guru Gerry Katz as he walks through some of the key design considerations for successful idea generation, as well as some of the latest research into this thorny and sometimes controversial area. Watch