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PDHs: 2 per session
To register for individual modules, please select the date and BoK section below:
Registration for each individual session closes the Friday before the session.
- Thursday, October 1, 2026 - Chapter 2: Strategy: Register
- Thursday, October 8, 2026 - Chapter 6: Portfolio Management: Register
- Thursday, October 15, 2026 - Chapter 3: Market Research: Register
- Thursday, October 22, 2026 - Chapter 4: Product Innovation Process: Register
- Thursday, October 29, 2026 - Chapter 7: Product Innovation Management: Register
- Thursday, November 5, 2026 - Chapter 1: Culture & Teams: Register
- Thursday, November 12, 2026 - Chapter 5: Product Design & Development Tools: Register
Description
PDMA Carolinas’ seven-week professional development training program* covers the fundamentals of product management, product development and innovation. Expert product development practitioners and talented educators will be teaching seven key areas of study,* including:
- Product Innovation Management
- Strategy
- Portfolio Management
- Product Innovation Process
- Product Design and Development Tools
- Market Research
- Culture, Teams & Leadership
In addition to instructor-led discussions, you’ll use real-world situations during each class to learn about the fundamentals of product management, product development, and innovation. You’ll apply applicable tools, methodologies, and strategies to your own company projects, product lines, and product challenges for a more meaningful learning experience.
*Although this program covers all seven knowledge areas of the PDMA Body of Knowledge, it is not intended to fully prepare the participant for the New Product Development Professional (NPDP) certification examination.
Program Benefits
- Learn methods and tools by applying them to your own business challenges during and after class
- Interact with instructors with various areas of expertise and backgrounds
- Collaborate with participants from diverse industries
Who should attend?
Professionals of all experience levels who want to gain a deeper understanding of innovation processes. Whether you are new to product management/development or are a seasoned professional who wants to revisit the fundamentals, this training will be extremely helpful to you.
Where?
All classes for this training will be held via Zoom.
Training Program Fees
Consider becoming PDMA member before registering for the training. You’ll be able to take advantage of the discounted registration rates and the other benefits of membership.
| PDMA Carolinas Training Program Pricing |
| Membership Level |
Full BoK Program Pricing |
Individual Module Pricing |
| Non-Member |
$800 |
$125 |
| Basic Member |
$750 |
$120 |
| Professional/Academic Member |
$600 |
$100 |
| Premium Member |
$500 |
$75 |
| Student |
$100 |
$20 |
Full Schedule
The workshops are based on the 3rd Edition of the PDMA BOK:
- Thursday, October 1, 2026 - Chapter 2: Strategy with Andreas Maihoefer
- Thursday, October 8, 2026 - Chapter 6: Portfolio Management with Stacy Heuer
- Thursday, October 15, 2026 - Chapter 3: Market Research with Siri DeLange
- Thursday, October 22, 2026 - Chapter 4: Product Innovation Process with Don Finucane
- Thursday, October 29, 2026 - Chapter 7: Product Innovation Management with Jerry Fix
- Thursday, November 5, 2026 - Chapter 1: Culture & Teams with Sue Burek
- Thursday, November 12, 2026 - Chapter 5: Product Design & Development Tools with Carlos Rodriguez