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PDH Credit: 1
This is a FREE event.
Description
Clear, persuasive writing is essential at every stage of the product lifecycle, from ideation to launch. Whether communicating product vision, securing stakeholder buy-in, or crafting user-focused documentation, effective writing drives alignment and decision-making.
In this webinar, Jack Appleman, author of *10 Steps to Successful Business Writing (2nd edition) *, will demonstrate how to apply clarity, brevity, persuasion and storytelling in your product-related communications to achieve better outcomes. Attendees will learn how to structure messages for impact, connect product features to user value through concise, purposeful writing.
As a bonus, participants will have a chance to win a copy of Jack’s book through a surprise contest during the session!
Learning Objectives
- Enhance Storytelling for Product Success – Learn how to craft compelling narratives that communicate product vision and engage stakeholders throughout the product lifecycle.
- Cut the Fat and Get to the Point – Apply strategic techniques to identify the most critical information and write compelling, bottom-line openings that resonate with product teams, senior management and other stakeholders to drive alignment.
- Persuade Readers to Take Your Desired Actions – Appeal to each reader’s WIIFM (What’s in it for me?) and apply the show, don’t tell technique to generate buy-in for your product vision, road map and strategies.
About the Speaker
Jack E. Appleman, APR, President, Successful Business Writing
Jack Appleman, President of Successful Business Writing and a prominent writing coach, has helped thousands of professionals—including product developers at Amazon—enhance their writing impact. With 25+ years of experience as a corporate trainer and professor, he specializes in clear, results-driven communication. Jack teaches Business Communications at NYU and is completing a Ph.D. in Organizational Communication.