PDMA Carolinas: The Business Model Canvas

When:  Sep 10, 2024 from 12:00 to 13:00 (ET)
Associated with  Carolinas

Register Here

PDH Credit: 1

This is a FREE event.


The Business Model Canvas (BMC) is a simple yet powerful tool for creating alignment around a business and identifying sources of high-value innovation. The workshop will help participants learn how to create and use a canvas with their team and organization. It will also provide time for the participants to create the beginning of their own canvas and ask questions to help them complete it.

Learning Objectives

  • How to create meaningful and actionable Business Model Canvas (BMCs).
  • Provide participants with a deep understanding of the tool.
  • How to use it to break silo thinking and support innovation, and planning.

About the Speaker

Helene Cahen, M.S.

Helene Cahen, M.S., Founder & Innovation Strategist; Fire Up Innovation Consulting (Previously Strategic Insights)

Helene Cahen, M.S., is an innovation strategist, trainer, facilitator, and speaker with over 20 years of experience helping companies navigate innovation challenges. She founded Fire Up Innovation Consulting where she guides organizations to understand innovation, create innovative new products/services, build effective teams, and support a user-centered culture. She is also a coach for the Haas Berkeley School of Business.

She is also the author of Fire Up Innovation: Sparking and Sustaining Innovation Teams, a practical guide for innovation teams.