PDMA Atlanta Café: Strategic Product Innovation—Lessons Learned from Iconic Designs

When:  Oct 23, 2020 from 11:00 AM to 12:00 PM (ET)
Associated with  Atlanta

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PDH Credit: 1


How can we best differentiate our product and service innovations by design?  Case studies of iconic products—ranging from the Coke Bottle and Levi’s Jeans to the Honeywell Thermostat and Zippo Lighter—help answer this important question.  Join us to learn an actionable strategy for creating products and services that stand out in the marketplace.

About Our Speaker

PDMA Visions Magazine

Joshua Cohen is an intellectual property counselor and founder of RatnerPrestia’s Design Rights Group, which protects product designs ranging from luxury automobiles and timepieces to consumer electronics for some of the world’s leading design–forward companies. Joshua has authored numerous publications about IP law and strategy, and is a Lecturer in graduate programs of New York University, Lehigh University, and Thomas Jefferson University.  Joshua is President Emeritus and Board Chair of PDMA Philadelphia.