PDMA Atlanta Café & PDMA Philadelphia
Lead User Analysis Webinar Series
PDH Credit: 1
Intellectual Property is a key component of effective strategy development. Understanding the landscape of third-party IP rights for risk management (“Respect”) and assuring you take appropriate measures to secure the opportunities related to your work (“Protect”) are critically important contributions to your new product development process, but are you also prepared to both protect and respect IP rights as your product reaches maturity or even end-of-life.
Join this PDMA Atlanta Café and Philadelphia PDMA Lead User Analysis series joint event as we explore the best practices for integrating IP-related actions into product lifecycle management, ensuring that IP rights are both protected and respected, from product ideation to decline.
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