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Description
Web accessibility for e-commerce is a crucial component of product strategy that’s good for customers and good for business. Over the last two years we’ve worked to make major updates to our processes, from pre-emptive design and development thinking to an on the rise claims management digital climate. By working closely with our partners and championing the change together, we were able to achieve companywide buy-in. Join the Caleres UX Team to learn how we improved platform accessibility (for 16 websites!) by ~60% through proactive improvements driven by cross-functional partnership and, ultimately, a culture of inclusive experience for ALL.
Learning Objectives
- Accessing where you’re at now. What tools, workflows, and processes do you have or want to put in place?
- How to get company buy-in. Collaborating with Product Managers, Developers, and Designers to make sure you all have the same goals.
- Implementing & maintaining accessibility standards. Putting processes in place to ensure accessibility is always part of your day-to-day workflow.
About the Speaker
Liz Belew
Liz Belew is the UX Manager on the Digital Optimization team at Caleres. She has 5 years of UX experience and 7 years as a website designer. She grew up in St. Louis, MO and went to college at the University of Kansas, where she graduated with a BFA in Illustration and Animation.
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Dara Garcia
Dara Garcia is a UX Designer on the Digital Optimization team at Caleres. She has over 4 years in solving problems for digital experiences in startup, b2b, and enterprise organizations. More recently she helped create web accessibility standards and processes within the IT department.
LinkedIn