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Description
“When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the product does a crummy job, we ‘fire’ it and look around for something else we might hire to solve the problem.” - Clayton M. Christensen
The jobs-to-be-done framework offers a focused way of understanding customer needs. With an understanding of the “job” for which customers find themselves “hiring” a product or service, one can more accurately develop and market products well-tailored to what customers are already trying to do.
Learning objectives:
- Jobs-to-Done’ – what it is and why it’s useful
- How can you benefit from it
- Learn about the JTBD framework through a few hands-on-exercises
- How you can weave the JTBD framework into each stage of product development ie. from early concepting to launching and refining.
About the Speakers
Ananya Bhattacharyya
Ananya Bhattacharyya is an enterprising, process-driven, and globally experienced product leader at MasterCard. She has a strong technical and financial services background and continually strives to guide creative vision, organizational change, customer-driven innovation, product transformation and strategic thinking in her professional career.
Sasi Ravichandar
Sasi Ravichandar is a Sr. Product Manager at Tabula Rasa Healthcare, driving strategy for current and future Electronic Health Records. She has more than 16 years of experience delivering products in population health, academic clinical and health plan spaces. As a process-oriented technology leader, Sasi is passionate about delivering able web & data products with an outstanding eye for quality.