PDH Credit: 1
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Description
A winning product needs more than a “if you build it, they will come” business plan. Leaders of software-powered products and services have a wide variety of frameworks to discover customer problems, ideate solutions, generate customer feedback, manage product backlogs and deliver products. What is missing is a system of integrated frameworks to clearly identify, quantify and maximize the value of the product – for both the customer and for the organization.
This talk will introduce core frameworks to demystify this vital dimension of product management.
Learning Objectives:
We will explore questions such as:
- How do I determine the price of my product?
- What is the impact of my business model on the architecture?
- How could I add more revenue generating capabilities to an existing product?
Attendees will be introduced to a powerful framework to support decision-making that will improve a product’s profitability.
About the Speaker
Laura Caldie, SVP of Sales at Applied Frameworks
Laura Caldie is the SVP of Sales at Applied Frameworks and is a Certified ScrumMaster, Certified Scrum Product Owner and SAFe5 Program Consultant.
For almost a decade, Laura worked with Luke Hohmann, the author of the book Innovation Games®, to uncover customer needs, develop product roadmaps and increase strategic alignment across enterprises of all sizes.
Laura’s enthusiasm and skill in teaching people how to use collaboration frameworks to better understand customer needs is infectious. Laura brings her energy and years of experience with Luke to every class. Students appreciate that Laura uses all the techniques that she teaches and easily shares her experiences with every class.
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