Being a Strategic Super Star in Your Company is a Matter of VOC
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Event Description
This engaging workshop will teach you how to interview customers and how to make sense of the data you collect. The event will consist of an introduction, a bit of lecture, ample time to practice interviewing, and a module on data analysis. There will also be time for networking. The event will include a light dinner.
Learning Objectives
- Learn interviewing best practices
- Practice interviewing questions that deliver the answers you need to develop customer-centered products
- Receive live coaching from VOC experts
- Gain experience with a data analysis software
- Receive an interview template to help with future interviews
- Get access to The Strategic Product Management Textbook, which is designed to help product managers understand their everyday work
- Network with likeminded attendees
Event Schedule
- 4:30 p.m. Doors Open
- 4:30 - 5:00 Networking
- 5:00 - 5:15 Introductions
- 5:15 - 5:45 Interview Excercise #1
- 5:45 - 6:00 Interview Debrief #1
- 6:00 - 6:30 Dinner and Networking
- 6:30 - 7:10 Interview Exercise #2
- 7:10 - 7:20 Interview Debrief #2
- 7:20 - 7:50 Data Analysis Exercise
- 7:50 - 8:00 Lessons Learned and Conclusions
- 8:00 - 8:30 Networking and Leave
Speaker Bio
Ulrike Laubner-Kelleher
Ulrike Laubner-Kelleher, Owner, Red String Methods - Ulrike is a 2x published author who lives her passion for people, processes, and products. For over 20 years, she has been advising companies, large and small, how best to get their products to market, efficiently and successfully. Through trainings, masterclasses and one-on-one mentoring, she empowers product managers and their teams with cutting-edge know how in developing and launching complex products and software with a focus on strategic product management. Her unique experience and recognized expertise have allowed her to work with over one hundred companies including global top brands such as UBS, ABL, RRC – Power Solutions, Wikimedia, Elementar, Bystronic, Milwaukee Tools, JP3 and Scotiabank among others.
Cost:
PDMA Members:$25
Non-Members/Guests: $40
Students:$10
Click here to register.