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Description
In this session we explore a new approach to creating exceptional products: directly engaging the passionate customers who use them. The Community Driven Product Development (CDPD) methodology moves to a more collaborative process with select groups of the product's actual users embedded into the product development process. The methodology is based on four big strategic and tactical tasks: finding the right people, engaging them at the right time in the development cycle, ensuring focus on achieving the right outcomes, based on planning and executing the right activities.
This session will be led by long time community guy and the creator of the CDPD methodology, Jake McKee. He will introduce you to the Community Driven Product Development methodology, compare it to traditional methods of product development, and share best practices for creating your own successful Community Driven Product Development program.
Key Takeaways
- The purpose and value of integrating Community Voice into the products, creating better products and driving Day One advocacy at launc
- A blueprint of the process of developing and launching a CDPD program
- Best practices for how to execute a CDPD program
Agenda
- 5:30 pm - Virtual Networking
- 6:00 pm - Introductions, Presentation and Q&A
- 7:00 pm - Adjourn
About the Speaker
Jake McKee, Managing Partner, Jake McKee Consulting
Jake McKee is one of the founders of the modern customer community movement. He led Apple’s famed Global Support Communities. He pioneered efforts at LEGO to engage its adult users in a community - which spawned breakthrough innovations such as the Mindstorms Community Driven Product Development (which landed on the cover of Wired Magazine).
For more than 10 years, Jake has been a leading industry community consultant working with clients like Cancer Treatment Centers of America, Calix, Southwest Airlines, and Outdoorsy. His consulting practice, Jake McKee Consulting focuses on helping organizations of all sizes design, execute, and grow Community Driven Product Development programs that bring the Community Voice into the product development lifecycle.
Jake also manages the CX 5essions project, an invitation-only monthly dinner series that brings senior online community, CX, and product management leaders together for conversation, connection, and camaraderie. And just for laughs, he created a web comic for community managers called Confessions of a Community Manager.