From Atoms to Bits: Digital Transformation for Physical Incumbents Alan Cucknell kHUB post date: February 4, 2022 Read time: 7 minutes In his talk at PDMA 2022, Alan Cucknell discusses how physical product companies should approach connected product innovation, with a practical...
Innovate Carolina: Capturing the Silver Lining: Delivering Opportunities from Disruption PDMA Carolinas | April 22 & 23, 2021 Access the Handouts Clearly, COVID-19 has been a significant business disruption, however this conference is not focused on COVID-19, but on the idea that businesses...
Virtual VOC: How to understand B2B customer needs… without the plane ride Dan Adams, The AIM Institute Originally presented: July 16, 2020 Watch time: 55 minutes Access the Webcast Dan Adams of the AIM Institute has taught tens of thousands how to interview customers in-person and through...