Capturing product/service improvement ideas from social media based on lead user theory Chang Yin, Cuiqing Jiang, Hemant K. Jain, Yao Liu, Bo Chen kHUB post date: December 20, 2023 Originally published: May 19, 2023 (PDMA JPIM • Vol 40, Issue 5 • September 2023) Read time: 45 minutes Access...
Configurations of Social Media-Enabled Strategies for Open Innovation, Firm Performance, and Their Barriers to Adoption Pierre-Jean Barlatier, Emmanuel Josserand, Jan Hohberger, and Anne-Laure Mention kHUB post date: March 17, 2023 Originally published: September 23, 2022 (PDMA JPIM • Vol. 40,...