Obviously Awesome: Using Strategic Positioning to Unlock Growth in Noisy Markets PDMA St. Louis | February 9, 2021 Vicious competition, saturated media, overwhelmed customers - have you ever felt that breaking through to your customers is almost impossible? In this talk you will learn how to...
A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity Thomas F. Schreiner, Thomas Fandrich, Mark Heitmann and Katrin Talke Originally published: February 17, 2017 (PDMA JPIM • Vol 34, Issue 6 • November 2017) Read time: 1 hour, 2 minutes Access Full Article ...