360° Discovery: Unlock more customer insight from within your company Nheeda Enriquez | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Sure, talking to users is the best way to learn about your customer’s pain points or Jobs to be Done. But without the full...
Seeing the Elephant in the Room: A Fresh Look at the Power of Taking a Deep Dive on Revealing the Customer Journey PDMA St. Louis | January 18, 2022 Have you ever had a big, hairy problem or challenge that not everyone around you recognized? Have you ever seen something very clearly from...