Atypical Package Design and Product Category Prestige Tom Joonhwan Kim and Margaux Petitjean kHUB post date: March 3, 2022 Originally published: May 4, 2021 (PDMA JPIM • Vol. 38, Issue 3 • May 2021) Read time: 40 minutes Access the Full Article Innovation in the design of products has...
Innovate Carolina: Capturing the Silver Lining: Delivering Opportunities from Disruption PDMA Carolinas | April 22 & 23, 2021 Access the Handouts Clearly, COVID-19 has been a significant business disruption, however this conference is not focused on COVID-19, but on the idea that businesses...
Deliberate Product Differentiation: Create Unique Products and Valuable Intellectual Property Joshua L. Cohen Originally published: 2012 (PDMA Visions Magazine • Issue 2, 2012 • Vol 36 • No 2) Read time: 7 minutes Success is about standing out, not fitting in. That’s why Tiffany & Co. adopted...
Deliberate Differentiation: Celebrating the Coke Bottle at 100 Joshua L. Cohen | 2016 Originally Published in PDMA Visions Magazine, Issue 3, 2016 • Vol 40 • No 3 As Coca-Cola celebrates the centennial of its iconic Coke bottle this year, product innovators, marketing professionals and...
Deliberate Differentiation: Celebrating the Coke Bottle at 100 Joshua L. Cohen Originally published: 2016 (PDMA Visions Magazine • Issue 3, 2016 • Vol 40 • No 3) Read time: 9 minutes As Coca-Cola celebrates the centennial of its iconic Coke bottle this year, product innovators, marketing...