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Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming Andrea Ruttenberg | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research...
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Creativity - TEDTalks with Practitioner Insights Read Time: 2 Minutes The Power of Imagination Designing products and services involves deeply understanding consumers’ beliefs, attitudes, and inner selves as product managers; the journey to a fine and competitive product is a function...
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Design Studio Workshops: Ideation, Problem-Solving, and the MVP Read time: 4 minutes “Alone, we can do so little; together, we can do so much.” Helen Keller What Is a Design Studio? A design studio is a UX workshop combining divergent and convergent thinking...
Use Design Thinking to Solve Problems and Become a Catalyst for Innovation Mike Hyzy Originally presented: April 20, 2023 Watch time: 60 minutes Access the Webcast As product managers and leaders, we are relied upon and expected to develop new ideas that break barriers and support the...
Usability Testing in Services: Delivering the Right Experience Carlos Rodriguez | January 26, 2023 Read time: 5 minutes Good services provide unique, efficient, and consistent user experiences. As designers, we avoid users filling gaps when this consistency breaks and the degree of...