10 Ways to Screw Up Your VOC Gerry Katz, Applied Marketing Science, Inc. Originally published: July 26, 2011 Watch time: 55 minutes Access the Webcast Voice of the Customer projects are no walk in the park. Even the most seasoned product innovation and development professionals can find...
Hijacked Again! Three Trends in the Field of VoC: Some Welcome, Some Not Gary Katz, NPDP Originally presented: June 27, 2013 Originally published: 2013 (PDMA Visions Magazine, Issue 3, 2013 • Vol 37 • No 3) Watch time: 55 minutes Read time: 10 minutes Access the Webcast In short, VoC is...
A Framework for Understanding Emerging Consumer Needs Andy Hines Originally published: 2013 (PDMA Visions Magazine • Issue 1, 2013 • Vol 37 • No 1) Read time: 11 minutes New product developers are constantly searching for emerging or latent needs. It has almost become truism that one cannot...