360° Discovery: Unlock more customer insight from within your company Nheeda Enriquez | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Sure, talking to users is the best way to learn about your customer’s pain points or Jobs to be Done. But without the full...
Overcoming the Negative Role of Nostalgia in Consumer Reactions to Automated Products Patrick Kremer, Sven Feurer, Ju-Young Kim, and Steve Hoeffler kHUB post date: March 1, 2023 Originally published: June 21, 2022 (PDMA JPIM • Vol. 39, Issue 6 • November 2022) Read time: 50 minutes Access the...
Category Leading TSR through Innovation at Church & Dwight Michael Eknoian, PhD and Bryan A. Harpine, Church & Dwight Originally presented: October 1, 2020 Watch time: 57 minutes Access the Webcast 2020 Outstanding Corporate Innovator award winner Church & Dwight has recently completed a...
Hedgehog Innovation Teams: Focused, Nimble, Dangerous Patrick Boehnen (Predicta) and Ty Hagler (Trig) kHUB post date: July 29, 2020 Originally presented: November 5, 2019 (PDMA 2019 Annual Conference) Read time: 8 minutes Download the Handout How might we disrupt the experience of buying...
Hedgehog Innovation Teams: Focused, Nimble, Dangerous PDMA Carolinas | July 27, 2020 Access the Recording How might we disrupt the experience of buying a shower door? Pat Boehnen with Predicta and Ty Hagler with Trig share practical lessons from their track record of repeatedly breaking...
Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs Nicholas G. Paparoidamis, Thi Thanh Huong Tran, Leonidas C. Leonidou and Athina Zeriti Originally published: September 6, 2019 (PDMA JPIM • Vol 36, Issue 6 • November 2019)...
A Framework for Understanding Emerging Consumer Needs Andy Hines Originally published: 2013 (PDMA Visions Magazine • Issue 1, 2013 • Vol 37 • No 1) Read time: 11 minutes New product developers are constantly searching for emerging or latent needs. It has almost become truism that one cannot...