Innovative Idea Generation in Problem Finding: Abductive Reasoning, Cognitive Impediments, and the Promise of Artificial Intelligence Massimo Garbuio and Nidthida Lin kHUB post date: December 8, 2022 Originally published: September 28, 2021 (PDMA JPIM • Vol 38, Issue 6 • November 2021) Read...
How the Landscape of Market Research is Changing Faster, Better Insights with AI Kristyn Corrigan, Applid Marketing Science kHUB post date: July 29, 2020 Originally presented: November 5, 2019 (PDMA 2019 Annual Conference) Read time: 7 minutes Download the Handout Machine learning is an...
Innovation and Design in the Age of Artificial Intelligence Roberto Verganti, Luca Vendraminelli and Marco Iansiti Originally published: March 19, 2020 (PDMA JPIM • Vol 37, Issue 3 • May 2020) Read time: 33 minutes Access the Full Article At the heart of any innovation process lies a...
Linking Corporate Mission & Vision to Product Strategy PDMA Atlanta | July 24, 2020 Grab your coffee and join us on this event with Dr. Pero Micic for a discussion about practical ways to disaggregate a Corporate Mission and Vision into a Product Innovation and Management Strategy. Agenda: ...