"Market Research is required to provide market-related information and data to underpin decision-making in all aspects of strategy development, portfolio management, new products process, and life cycle management." ~
PDMA First Edition BoK Guidebook for Training and Certification.
Social Media (SMA) and Big Data Analytics (BDA) have significantly changed traditional types of market research in the last two decades. What's beyond SMA and BDA that once SCI FI, is now becoming mainstream for product developers, managers, and innovation executives?
Have you used new tools for eye tracking, biometric feedback, virtual reality prototyping? What have you learned?
As we launch the second edition of the BoK - PDMA is interested in hearing about your use-cases, learning, and results.
Sincerely, Karen Dworaczyk
PDMA BoK Committee
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Karen Dworaczyk
VP Marketing PDMA Product Development and Manageme
INSIGHTOVATION�
Canandaigua NY
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