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  • 1.  New Product Development Fallacies and Myths on HBR Article

    Posted 01-06-2020 15:09
    Hi All,

             I found this amazing HBR article on fallacies and myths in new product development

    I wanted to know your feedback and what else do you consider a fallacy/myth of new product development?

    Six Myths of Product Development
    Harvard Business Review remove preview
    Six Myths of Product Development
    Most product-development managers are always struggling to bring in projects on time and on budget. They never have enough resources to get the job done, and their bosses demand predictable schedules and deliverables. So the managers push their teams to be more parsimonious, to write more-detailed plans, and to minimize schedule variations and waste.
    View this on Harvard Business Review >


    BR

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    Seif Abdelghany
    Local Category Manager
    Electrolux Major Appliance
    10th of Ramadan
    seif.abdelghany@gmail.com
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  • 2.  RE: New Product Development Fallacies and Myths on HBR Article

    Posted 01-07-2020 12:46
    Seif - 
    This is a great article!  So true, in my experience with several large companies over the past 15 years.
    Donald Reinersten, one of the authors, has also written an excellent book on this topic  "The Principles of Product Development Flow".
    I believe a major fallacy is that one size product development fits all.
    The more successful product development organizations seem to utilize a mixture of philosophies and processes, applying the appropriate one (waterfall, agile, hybrid, etc) according the the goals, needs, and capabilities of the team and project.

    Thank you for sharing this article and your thoughts.

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    [Sue] [Burek] [NPDP]
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    [PDMA]
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