Mouse Trap Principle...Prescription for Market Success?

Charles J. Brez and Thomas Swiger, Inpro Services LLC

Originally presented: May 3, 2012
Watch time: 45 minutes

“Build a better mouse trap and the world will beat a path to your door”. This age old prescription for business success is believed by most people to be inherently true. That better performance will drive market demand and lead to business success. But if this principle is true, why is it that only about 10% of better “mouse traps” succeed?

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Mouse Trap Principle...Prescription for Market Success?

Mouse Trap Principle...Prescription for Market Success?

Charles J. Brez and Thomas Swiger, Inpro Services LLC

What did you think of this post?

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