Panel Discussion: Product Development and the Digital Thread… Are We Ready for Industry 4.0?
The rules of product development are changing as smart, connected products become the norm. Is your product development team ready for this change?
Join us on October 31st at the Digital Bridge 2019, Pittsburgh's Industry 4.0 Conference, hosted by Catalyst Connection. During the event, PDMA Pittsburgh will have an engaging panel discussion where you’ll learn from experts in academia and industry, and hear how they are applying Industry 4.0 technologies and methods.
Panelists include:
- Dr Joseph Cuiffi, Program Coordinator, Penn State New Kensington, Electromechanical Engineering Technology
- Dr. Daragh Byrne, Associate Professor, CMU Integrated Innovation Institute Master’s Program
- Mike Holtkamp, Digitalization Focus Account Manager, Siemens Corporation
- Sergio Butkewitsch Choze, former Head of Digital Manufacturing Automation Technology, Arconic
- Matthew Jones, Additive Manufacturing Manager, AW Miller/Miller 3D
- Moderator: Stephen Leonard, Founder and Managing Director, GrayMatterz
Leaning Objectives:
- Learn about Industry 4.0 and the various elements that it encompasses such as data analytics, big data, digital twin/digital thread, automation, robotics, sensor technology, IoT/IIoT, artificial intelligence/Machine Learning, cyber security, and more.
- Understand the impact that Industry 4.0 will have on product development specifically in processes, roles, and level of participation.
- Obtain a candid viewpoint from both academia and industry on the issues/challenges, as well as the benefits and opportunities, faced by product developers in this new revolution.
- Understand where product development might be headed in lieu of Industry 4.0, and how it might bridge gaps with the various disciplines involved.
The Conference will be held at the Double Tree by Hilton Hotel Pittsburgh - Cranberry on October 31st from 8:30am - 3:30pm. We hope you can join us. Use code PDMA to receive the $50 conference registration rate.
About the Panelists
Dr Joseph Cuiffi, Penn State New Ken – Electromechanical Engineering Technology
Dr. Joseph Cuiffi is the Program Coordinator for the Electro-Mechanical Engineering Technology program at Penn State New Kensington. He is a graduate of Penn State with an honors B.S. and a Ph.D. in the Department of Engineering Science and Mechanics, focused on semiconductor processing. Dr. Cuiffi is the former co-founder and VP of Engineering at NanoHorizons Inc., where he built production facilities and commercialized nanomaterial-based products. Dr. Cuiffi then spent 5 years with Draper Laboratory as a Principle Investigator fabricating microfluidic tissue model devices and exploring novel biochemical sensing techniques. His current interests are in Smart Manufacturing and workforce development for Industry 4.0.
Dr. Daragh Byrne, CMU Integrated Innovation Institute Master’s Program
Dr. Daragh Byrne is an associate professor of CMU’s Integrated Innovation Institute lecturing on designing for the Internet of Things (IoT), IoT ecosystems and programming for online prototypes leveraging human computer interaction. Daragh explores the design of experiential media systems through process-oriented methods and human-centered exploration of emerging technologies. His teaching and research exploration reflect this interest with a current focus on the Internet of Things and tangible interaction design. Both at CMU and in his previous role as an Assistant Research Professor at Arizona State University’s School of Arts, Media and Engineering, he manages the NSF Funded XSEAD project. This has led to a partnership between CMU and the Alliance for the Arts in Research Universities (a2ru) to extend this project and deliver a new online platform for arts-integrative scholarship. He also leads the recently launched MakeSchools.org effort to catalog Making in higher education. In addition to the Integrated Innovation Institute, Daragh also holds an Assistant Teaching Professor title with CMU's School of Architecture
Mike Holtkamp, Siemens Corporation: Mike Holtkamp is a Digitalization Focus Account Executive for Siemens
He has been with Siemens over 30 years in various Sales, Marketing and Management positions before devoting his energies exclusively to helping companies of all sizes embrace the opportunities of Digitalization and Industry 4.0. Mike has a BS in Mechanical Engineering from WVU and advanced studies in International Business Policy from SUNY and Smart Manufacturing from MIT. Most recently, Mike has been closely engaged with several manufacturing companies, helping them to integrate shop floor automation, manufacturing execution systems, product lifecycle management software, IOT technologies and additive manufacturing. He has also been tasked with training Siemens Digital Industry U.S. salesforce on Digitalization.
Sergio Butkewitsch Choze, former Head of Digital Manufacturing Automation Technology – Arconic
Dr. Sergio Butkewitsch has over 18 years of experience as an executive, engineer and consultant, serving major automotive, aerospace, energy, defense, oil and gas and R&D companies worldwide. His technical expertise includes modeling and optimization of business impactful systems, statistical analysis, machine learning, artificial intelligence and advanced analytics. He is an expert in systems engineering and project management, with application of mathematical models for risk analysis and mitigation, specializing in large-scale deployment of digital intensive systems. He is a founding member of the Brazilian chapter for the INCOSE – International Council on Systems Engineering. Both as a university and corporate instructor, he has taught and lectured extensively in the fields of statistics, machine learning, solid mechanics, multidisciplinary design optimization and management technology. His academic activities also resulted in more than 40 papers published in conferences and journals, with recognitions such as the MIT Young Researcher Fellowship for Exemplary Research, 1st Conference on Computational Fluid and Solid Mechanics (2001). He has a doctorate in Mechanical Engineering from the Federal University of Uberlandia in Brazil, developing innovative research in the field of multidisciplinary systems design optimization (MSDO), one of the precursors of the “Big Data Analytics” movement we witness nowadays.
Matthew Jones, AW Miller/Miller 3D
Matthew Jones is the Additive Manufacturing Manager at Miller|3D, a division of A.W. Miller Technical Sales, Inc. The company offers precision metalworking and additive manufacturing equipment across all industries. Jones has 24 years in the manufacturing industry and specializes in complex aerospace, energy, and biopharmaceutical manufacturing processes. As manager of the division he is responsible for sales, engineering, service, and contract performance. Jones holds a B.S. in Electrical / Mechanical Engineering and an Executive Master of Business Administration (EMBA) both from Rochester Institute of Technology)
About the Moderator
Stephen Leonard is the founder and managing director of GrayMatterz, a consulting concern focused on business, design and innovation strategy and working with a variety of start-ups and companies. He is consulting for Penn State New Kensington facilitating the establishment of the Nextovation™ project that focuses on the revitalization of city of New Kensington through Industry 4.0 technology programming and innovation/entrepreneurial training. Prior to starting GrayMatterz, Steve worked for Arconic at the Arconic Technology Center (ATC) as Senior Innovation Leader and for SC Johnson & Son, Inc., a fast-moving consumer goods company. Steve is currently an adjunct professor for CMU’s Integrated Innovation Institute teaching Design for Manufacture and Sustainability. He holds a Bachelor of Industrial Design from Syracuse University and a Master of Science in New Product Development from Northwestern University