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Description
The panel discussion gives an overview about Product Innovation in the Food industry in Egypt. We then hear from people involved in different areas of the field, their backgrounds, and their visions for the food industry in Egypt and how the product innovation is deployed from insights & opportunities until the commercial launch. The audience would take away from the discussion an understanding about the field, what it is, how to develop in it, the challenges specific to Egypt, how is commercial success defined in it, permanent changes due to COVID-19 and finally a conclusion about its direction in the future.
Main Discussion Points:
- Why should you invest in Product Innovation?
- How is product innovation defined in the food industry?
- How are the market research and concept generated?
- What is special for the food industry?
- How is the commercial success defined for food products?
- What are the challenges facing technical development in food industry?
- Any permanent changes due to the pandemic?
- What are the future projection for Product innovation in food industry?
Panelists:
- Ahmed Ghazi – Technical C/A, International Flavors and Fragrances
- Abdelrahman Elsherif, Head of Product Development MEA, The Kraft Heinz
- Ramy Tarek, Brand Manager, Bojorno Coffee Mix, Nestle’
Moderator:
- Seif Abdelghany, President PDMA Egypt Chapter
To learn more, visit community.pdma.org/Egypt
For inquiries contact us at egypt@pdma.org